Lara Burnside

Senior Vice President and Chief Experience Officer, JPS Health Network

For over twenty years, Lara has led hospital leaders and clinicians through culture change resulting in the highest levels of engagement, experience and operational excellence. Lara is currently the SVP and Chief Experience Officer at JPS Health Network in Ft. Worth, Texas. Prior to joining JPS, Lara spent 12 years working as a leadership and organizational coach for a large healthcare consulting firm. She has worked with thousands of hospital leaders and physicians at over 150 organizations. Her experience includes small rural hospitals, large for-profit and not-for-profit health care systems, and academic medical centers. Her concentration on building and sustaining a culture of excellence has led to organizations achieving their highest outcomes. Lara has a Bachelor’s Degree in Communications/Public Relations and a Master’s Degree in Healthcare Administration. She is also the author of a book titled, Believe in the Journey of Your Dreams.